Choose Your Last Word

Tip: Choose the last word of your paragraphs—they stand out.

Eyes are drawn to the white space at the end of our paragraphs, making our last word stand out. Skimmers see it. Readers absorb it. The last word may leave an impression.

Actual: Construction of the new Saskatoon Urgent Care Centre (UCC) continues to progress, nearing 70 per cent completion. The project has completed essential aspects including the structure, roofing and interior framing. Drywall installation is actively progressing with electrical and mechanical work ongoing.

Could have been: Construction of the new Saskatoon Urgent Care Centre (UCC) continues to progress. The project has completed essential aspects including the structure, roofing and interior framing. Drywall installation is actively progressing with electrical and mechanical work ongoing. The project is nearing 70 per cent completion.

Better yet: The roof is finished on the new Saskatoon Urgent Care Centre. Interior frames are set, drywalling is underway, and electrical/mechanical systems are being installed. The project is 69 per cent complete.